“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Bob Walczak, CEO, MadTech Advisors. The future is cookieless. This we all know. But the industry faces a long road ahead before cookieless audience targeting becomes the norm. Sure, context and cohort targeting provide… Continue reading »
The post Forget Cookies – Private Data Networks Are the Future appeared first on AdExchanger.
More Stories
Is Tegna Looking to Hub Weather in Its Local Markets?
Stuff Group taps Belinda Francis to lead North Island Markets
Veteran Meteorologist James Spann Voices Support for NOAA and NWS in Anticipation of Trump Cuts