November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

DoubleVerify and Comscore Partner to Offer Combined Ad Verification and Audience Measurement

In a preferred partnership, ad verification company DoubleVerify and media planning company Comscore are combining data sets to offer advertisers a combined viewability and audience measurement view. The tool will be available in the second quarter of this year to a selected group of users. Top line The partnership aims to reduce the workload for…
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