November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Samba TV On Why Measurement’s Future Is All About Incremental Reach And Guaranteed Outcomes

TV measurement providers in the streaming era have quite a lot of boxes to check. But according to Samba TV, all is naught without incremental reach. Marketers are missing out because the current CPM model “doesn’t deduplicate across screens,” said Samba TV’s CEO, Ashwin Navin.

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