Two years after Instacart made its first major push into ad tech, the company is launching more products that follow the playbook written by other major online ad platforms. Two new tools, called Bid Optimizer and Bid Landscapes, launched Tuesday. The optimizer product is Instacart’s first managed service offering. Advertisers can turn it on and… Continue reading »
The post Instacart’s Ad Platform Hits Adolescence, With New Managed Service And Bid Data Products appeared first on AdExchanger.
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