Why National CineMedia’s Post-Pandemic Plan Is All About Audience And Attribution

Movie attendance plummeted during the pandemic. But in-cinema advertising company National CineMedia wasn’t idle while it waited for foot traffic to bounce back, said Manu Singh, SVP of strategic insight and analytics. Instead, the company invested heavily in its data technology infrastructure. Now, with moviegoers returning to theaters, NCM’s pandemic project is ready for its… Continue reading »

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