AdExchanger Talks: Retail Media Is Back And Ready For Business, With Kroger SVP Cara Pratt

Retail media, which has been even more siloed from data-driven advertising than other old-school channels like radio or out-of-home, is surging into the world of programmatic and online advertising. Case in point: The IAB’s Annual Leadership Meeting, which is an annual benchmark of data-driven advertising’s growth trajectory. As social media marketing grew, direct-to-consumer brands became… Continue reading »

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