November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

BuzzFeed Inc. Unveils Lighthouse 2.0, Its Updated Suite of First-Party Data Tools

BuzzFeed Inc. announced this morning that it is going to market with a newly enhanced version of its first-party data solution, called Lighthouse, that now incorporates the scale and data of Complex Media, which it officially acquired in January. By combining the scale of Complex Media with the existing portfolio of BuzzFeed Inc. brands, the…
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