It’s time for some spring cleaning. Publishers that pack their ad servers with hundreds of thousands of line items can go ahead and clear them out. Google Ad Manager is building a connection to Prebid to better support header bidding. The solution is in closed beta. Through this new bridge, publishers will be able to… Continue reading »
The post Google Ad Manager Builds A Bridge To Prebid – But Don’t Call It A Two-Way Street appeared first on AdExchanger.
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