“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Casale, president and CEO of Index Exchange. The programmatic market continues to boom as marketers shift more of their budgets to digital channels. eMarketer predicts 91% of US display ad spending will be… Continue reading »
The post Programmatic Needs More Transparent Pricing appeared first on AdExchanger.
More Stories
Is Tegna Looking to Hub Weather in Its Local Markets?
Stuff Group taps Belinda Francis to lead North Island Markets
Veteran Meteorologist James Spann Voices Support for NOAA and NWS in Anticipation of Trump Cuts