“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Vlad Stesin, chief strategy officer and co-founder of Optable. The erosion of third-party cookies and the fragmentation of identity have compelled publishers to invest in reviewing and rebuilding their first-party data strategies. As a… Continue reading »
The post Seller Defined Audiences And Data Clean Rooms Will Solve The Identity Problem appeared first on AdExchanger.
More Stories
Waka Kotahi tackles drug driving with FCB and MBM
Unbound joins HubSpot for elite client data
Citigroup Scales Back DEI Initiatives