“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joe Root, CEO and co-founder, Permutive. Google’s new “reject all” cookies button will soon impact the entire ad tech ecosystem. Ad tech is about to lose visibility for 50% of Europe – and that will… Continue reading »
The post The Future of Ad Tech Is About Consent, Not Cookies appeared first on AdExchanger.
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