Evan Hovorka, head of retail media products at Albertsons, was hired by the grocery store chain nine months ago after a 17-year stretch at Target. He joined Albertsons shortly after it added former Target exec Kristi Argyilan as retail media SVP. Argyilan came aboard to build out an ad platform business akin to Roundel, the… Continue reading »
The post Why The Grocery Chain Albertsons In-Housed Its Retail Media Network And What It Plans To Do Next appeared first on AdExchanger.
More Stories
2025 Media Plan of the Year Jury announced
Streaming Ratings, Week of March 24: Shonda Rhimes’ The Residence Reaches First Place
CPGs Talk Tariffs, Price Hikes, and Marketing Budgets as Consumer Confidence Drops