Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and … streaming video? That also means Chicken Soup is partaking in the grail quest for cross-device CTV measurement solutions. Its streamer Crackle Plus renewed its partnership with iSpot to enable improved incremental reach through programmatic direct deals.
The post Crackle Plus Renews Measurement Partnership With iSpot, Plus A Programmatic Add-On appeared first on AdExchanger.
More Stories
Week of Feb. 17 Cable News Ratings: Fox News and CNN Make Primetime Gains
AppLovin is Officially the New Target of Short Sellers
Is Tegna Looking to Hub Weather in Its Local Markets?