November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Concerns About Advertising Using Health Data Are Rising. Where Does HIPAA Apply?

The Health Insurance Portability and Accountability Act (HIPAA) is the most mature and comprehensive health data protection law in the US. (It passed in 1996.) But does this patient data protection law apply to data-driven advertising and online data collection? The answer is yes and no.

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