December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Adds 2 New First-Party Data Solutions to Display & Video 360

Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning: optimized targeting and Exchange Provided Identifiers (EPID). Optimized targeting is currently available for YouTube video action campaigns within Display & Video 360, and it uses machine learning to help advertisers find new and relevant customers…
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