Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning: optimized targeting and Exchange Provided Identifiers (EPID). Optimized targeting is currently available for YouTube video action campaigns within Display & Video 360, and it uses machine learning to help advertisers find new and relevant customers…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Citigroup Scales Back DEI Initiatives
Ticker: CBS News Tweaks Format of CBS Evening News
Wednesday, Feb. 19 Evening Cable News Ratings: Jesse Watters Primetime Wins in Adults 25-54