Programmatic

Supply Chain Optimization And Better Data Pathways Can Improve Programmatic Streaming

Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency, revenue and user experience — namely, supply-path optimization and better data technology, writes Troy Bubley, co-founder and president of diDNA.

The post Supply Chain Optimization And Better Data Pathways Can Improve Programmatic Streaming appeared first on AdExchanger.

AdExchanger