November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Most Advertisers and Agencies Are Positive About Retail Media in 2023

In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach their consumers, claims new research. According to a study released by IAB Europe and Microsoft, retail media has become an established element of marketers’ strategies with 90% of more than 800 buy-side stakeholders planning to…
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