November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Paramount Advertising Looks to Scale Identity on CTV With Unified ID 2.0

Paramount is planting a new flag on its mountain of advertising capabilities. Top line Paramount Advertising announced on Wednesday that it’s enabling Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels housed within EyeQ, the company’s video advertising platform. Between the lines UID2, which was developed by The…
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