Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3. With Scope3’s Green Media Products available within Yahoo’s supply-side platform (SSP), brands and agencies allocate spend towards GMP, Scope3 then measures the emissions associated with the campaign once it has run, and the publishers and ad sellers…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Warner Bros. Discovery CEO David Zaslav Receives $51.9 Million Pay Package for 2024
TikTok Fave Duolingo Boosts YouTube Shorts Viewership 430% in One Year
Streaming Ratings, Week of March 10: Disney+ Sails to the Top Courtesy of Moana 2