Despite a Bullish Market, Data Clean Rooms Face ROI and Privacy Challenges

This year, 80% of advertisers who spend more than $ 1 billion annually on media are expected to use data clean rooms, according to the IAB’s 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its…
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