This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference, which took place on Wednesday in New York City. Why? One word: measurement. Broadcasters may
The post One23: NBCUniversal Highlights Measurement, Data And (Maybe) Playing Nice appeared first on AdExchanger.
More Stories
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most