The JIC is looking to set the record straight on not just its requirements for currency, but also that it believes those requirements are sufficient even without requiring MRC accreditation.
The post The Joint Industry Committee: Nielsen Is “Weaponizing The MRC” appeared first on AdExchanger.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024