December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Nielsen Went Back On Its Big Data Promise. Now What?

Nielsen is reverting back to its panel-based C3 and C7 ratings that track average commercial time over three or seven days.

The post Nielsen Went Back On Its Big Data Promise. Now What? appeared first on AdExchanger.

AdExchanger