Programmers that held upfronts came bearing gifts for advertisers, most of which were packaged as improvements to ad targeting and/or buying. Netflix, Disney and Warner Bros. Discovery (WBD) all touted
The post This Year’s TV Upfronts: Upgrades To Targeting And Programmatic appeared first on AdExchanger.
More Stories
Kantar Ad Impact Award’s 2024 Supreme Winner revealed
TradeMe launches Only Fans hub to keep Kiwis satisfied this summer
A tough but energetic year: Sherelle Schmulian looks back on 2024