November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Year’s TV Upfronts: Upgrades To Targeting And Programmatic

Programmers that held upfronts came bearing gifts for advertisers, most of which were packaged as improvements to ad targeting and/or buying. Netflix, Disney and Warner Bros. Discovery (WBD) all touted

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