November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

GARM, Ad Net Zero Release Action Plan for Sustainable Media at Cannes

The Global Alliance for Responsible Media (GARM) and Ad Net Zero have unveiled a new plan for addressing media’s climate impact: The GARM Sustainability Action Guide to Reduce Media Greenhouse Gas Emissions. While the framework stops short of defining specific standards and common tools for measurement, it’s a step toward a standardized methodology for media…
Adweek Feed