Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That’s according to Fabrice Beaulieu, who has worked across various roles within the business since 1999. In April 2022, he was appointed to Reckitt’s Group Executive Committee, overseeing marketing and sustainability…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Huge Folds In Hero Digital, Adds AI and Performance Marketing Muscle
Three Seattle TV Anchors Make the Move to Radio
Thirst Trap Ahead: Progressive Says Drive Safely Around Calvin Klein’s Bad Bunny Billboards