December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

It’s Time to Dispel the Multicultural Media Scale Myth

Over the past few years, there has been an industrywide rallying cry about the yawning investment gap between the general market and minority-owned media. Nearly every marketer and media buyer agency has pledged a more diversified spending approach. At the same time, major investors including Tyler Perry, Robert Smith and Byron Allen, as well as…
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