Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other.
The post Supply-Path Optimization Might Not Be As Scary As The Industry Thinks appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
More Stories
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most