December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Buyers Question Inventory Quality, Transparency on Google’s AI-powered Performance Max

Ad buyers are finding that large chunks of impressions spent on Google’s artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms. One ad buyer, who requested anonymity to protect industry relations, found that around 80% of impressions on a Pmax campaign ended…
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