December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not

More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge.

The post CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not appeared first on AdExchanger.

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