November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Publishers, Don’t Settle For Below-Floor Pricing

It caught my attention recently that The Trade Desk (TTD) has started ignoring publisher floor prices.  Publishers, of course, could ignore TTD’s lower bids if they choose to. But, knowing how publishers have been rolling over for the past few years, I think they’ll blink first. Still, it’s worth asking how we got here. Why […]

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