November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Setting Up Effective Incrementality Testing For TV and Radio Campaigns

TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing incrementality across these mediums.  Incrementality testing helps attribute conversions to TV and audio ads by isolating two audiences – a treatment group that receives the brand’s ad and a control that doesn’t – and comparing […]

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