Pharma Brands Use AR Snapchat Lenses to Engage Consumers

Pharmaceutical companies Dermavant and Botox Cosmetic have turned to Snapchat to teach consumers about their products’ FDA-approved use. To coincide with World Psoriasis Day on Oct. 29, Dermavant released a Snapchat Lens themed to its product Vtama that opens an augmented reality mini-game where the user’s character can walk across the roofs of stores with…
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