November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program

Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency report digging into the Google Search Partners (GSP) program, a largely unknown and completely nontransparent search ad network. Adalytics estimates GSP generates roughly $ 10.5 billion annually, but alleges the program is chockablock with brand unsafe […]

The post Adalytics Exposes An Alleged $ 10.5 Billion Black Hole In The Google Search Partners Program appeared first on AdExchanger.

AdExchanger