Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency report digging into the Google Search Partners (GSP) program, a largely unknown and completely nontransparent search ad network. Adalytics estimates GSP generates roughly $ 10.5 billion annually, but alleges the program is chockablock with brand unsafe […]
The post Adalytics Exposes An Alleged $ 10.5 Billion Black Hole In The Google Search Partners Program appeared first on AdExchanger.
More Stories
Waka Kotahi tackles drug driving with FCB and MBM
Unbound joins HubSpot for elite client data
Citigroup Scales Back DEI Initiatives