Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on a smart TV because, while mobile retargeting is an integral ingredient to the CTV performance formula, signal loss makes it hard to get right.
The post Despite Signal Loss, CTV-To-Mobile Retargeting Can Work appeared first on AdExchanger.
More Stories
Revolving Door Roundup: Catherine Rampell Joins MSNBC’s The Weekend
Michael Wolff Claims to Have Been Banned From News Networks Over Latest Trump Book
WKYC News Director Jonathan Adkins Leaving the Cleveland Station