December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Despite Signal Loss, CTV-To-Mobile Retargeting Can Work

Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on a smart TV because, while mobile retargeting is an integral ingredient to the CTV performance formula, signal loss makes it hard to get right.

The post Despite Signal Loss, CTV-To-Mobile Retargeting Can Work appeared first on AdExchanger.

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