November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Amazon Snags Disney Exec Jeremy Helfand to Lead Prime Video Advertising

Prime Video’s upcoming ad-supported tier is beginning to take shape. Disney’s Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has confirmed to Adweek. The executive first announced the news on LinkedIn today. Helfand initially joined Hulu in 2018 as its vp and head of advertising platforms before rising to Disney,…
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