LiveRamp Acquires Habu, As Walled Gardens Put The Squeeze On Indie Data Collaboration Tech

Consolidation has come to the data clean room category. On Wednesday afternoon, LiveRamp announced plans to acquire Habu in a deal worth $ 200 million. The two companies have clear synergies. Habu is a cross-cloud clean room specialist with native applications for walled garden platforms, including Google’s Ads Data Hub and the AWS-based Amazon Marketing Cloud. […]

The post LiveRamp Acquires Habu, As Walled Gardens Put The Squeeze On Indie Data Collaboration Tech appeared first on AdExchanger.

AdExchanger