Consolidation has come to the data clean room category. On Wednesday afternoon, LiveRamp announced plans to acquire Habu in a deal worth $ 200 million. The two companies have clear synergies. Habu is a cross-cloud clean room specialist with native applications for walled garden platforms, including Google’s Ads Data Hub and the AWS-based Amazon Marketing Cloud. […]
The post LiveRamp Acquires Habu, As Walled Gardens Put The Squeeze On Indie Data Collaboration Tech appeared first on AdExchanger.
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