November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Bayer Is Using Creative Analytics To Cure Its Data Divide

Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to each other. Not only are these teams siloed internally, they even work with separate agencies, and the data generated by what should be complementary […]

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