November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

SMBs Still Cautious Advertising on X Despite Lower CPMs

X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad revenue declines it has faced as brands have quit the platform. While costs per click are relatively low, inconsistent conversion and brand safety concerns are making SMBs wary of spending on X, five sources told…
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