November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Retail Media Measurement Must Extend Beyond Search and Across Channels

Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. As both a new channel and data layer empowering existing channels, it has the potential to transform the advertising industry. But one question…
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