November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

State of Creativity: Client-Agency Relations Show ‘Significant Strain’

There is a “significant strain” between clients and their agency partners, which is impacting the quality of the creative output, according to a new industry report. The fourth annual Lions State of Creativity report surveyed 3,000 marketers and creatives, with nearly half of agencies/creative partners (45%) describing their client relationships as “difficult,” with businesses found…
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