There is a “significant strain” between clients and their agency partners, which is impacting the quality of the creative output, according to a new industry report. The fourth annual Lions State of Creativity report surveyed 3,000 marketers and creatives, with nearly half of agencies/creative partners (45%) describing their client relationships as “difficult,” with businesses found…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
For Advertisers, Hydration Breaks Were the Star of the World Cup
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?
Former One NZ boss signs up to be Les Mills’ new CEO