Google Is Getting Pushy With Ad Strength; RMNs Want In On TV Upfronts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Meter Google introduced an “ad strength” meter in 2018 as an indicator of whether ad creative is expected to perform well. But ad strength could quietly be a more important backend lever that helps Google shape campaigns and funnel budgets where […]

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