December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Will Clean Room Consolidation Actually Make Collaboration Easier?

Clean rooms are one of the buzziest technologies in the advertising industry. Sparked by a need to activate first-party data in a privacy-compliant fashion, many brands are eager to adopt this solution.  Amid any industry boom comes the eventual consolidation, and it looks like that day has come for the clean room space. Snowflake kicked […]

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