December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Netflix Announces New Ad Measurement Options Ahead Of The Upfronts

Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics. It also unveiled new ad measurement options for advertisers.

The post Netflix Announces New Ad Measurement Options Ahead Of The Upfronts appeared first on AdExchanger.

AdExchanger