November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet

The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies.

The post 4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet appeared first on AdExchanger.

AdExchanger