Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared Belsky, has convinced 98% of the marketers he works with to pay suppliers directly, instead of entrusting that to his agency. Belsky, who once led Dentsu’s 360i (now part of Dentsu Creative), told ADWEEK that…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Curious Nation sparks a new era of brand thinking
Monday, April 14 Evening Cable News Ratings: Jesse Watters Is No. 1 in the Demo
Capsule’s Pitch Deck Helped It Raise $12M—and Land Brands Like Instacart and HubSpot