December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

The post Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts appeared first on AdExchanger.

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