TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.
The post Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts appeared first on AdExchanger.
More Stories
X Has Been Acquired by xAI in $45B Deal, Elon Musk Announces
Here’s the Roundup for the Week Ending March 28
Thursday, March 27 Evening Cable News Ratings: Elon Musk Gives Bret Baier a Boost