Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Over the past two weeks, Disney, Netflix, Warner Bros. Discovery (WBD), NBCUniversal and Paramount all made one last appeal for spend commitments going into TV upfront negotiations, which start next week. Sports led nearly every pitch, as the historic battle […]
The post Programmers And Platforms Make One Last Plea For Ad Dollars Ahead Of The Upfronts appeared first on AdExchanger.
More Stories
Is Tegna Looking to Hub Weather in Its Local Markets?
Stuff Group taps Belinda Francis to lead North Island Markets
Veteran Meteorologist James Spann Voices Support for NOAA and NWS in Anticipation of Trump Cuts