Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Over the past two weeks, Disney, Netflix, Warner Bros. Discovery (WBD), NBCUniversal and Paramount all made one last appeal for spend commitments going into TV upfront negotiations, which start next week. Sports led nearly every pitch, as the historic battle […]
The post Programmers And Platforms Make One Last Plea For Ad Dollars Ahead Of The Upfronts appeared first on AdExchanger.
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