December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience

The big promise of programmatic is expanded reach. But we all know the reality is a lot more complicated. With increasing fragmentation across the digital media landscape, marketers end up chasing audiences with campaigns running across multiple DSPs and supply sources. This approach adds logistical burdens while making it difficult to quantify incremental reach, measure […]

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